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Growth engines for business builders

Your 10X Growth Partner

We build, launch, and optimize growth engines that help you reach your CAC:LTV goals.

42%

Average CAC reduction

$826,982,024

Ad Spend Analyzed

63%

Average increase in CR

Problem solvers

Growth experts that deliver solutions to your biggest growth headaches

OmniSpark is a full-service marketing agency that helps startups and well-established companies achieve rapid and sustainable growth.

Common cases we solve:

  • Lead generation

  • Conversion rate optimization

  • Improve CAC:LTV

  • Starting + scaling channels

  • Diversifying traffic

  • Content creation

  • Omni-channel campaigns

  • Paid channels

  • Growth hacking on a budget

Who we help

From pre-seed to Series C - we've got you covered

Our omni-channel capabilities give us the flexibility to meet our clients where they are.

We're here to form long-term partnerships, which could look like us operating as a fractional marketing team, consultants, or extension of your revenue team.

"I feel like they're a part of our founding team because unlike past agencies they actually care about our success. Not just getting paid."

- Amanda, Co-Founder of TYME

Growth partners that deliver results

Based on your specific needs and initiatives we'll create a unique growth engine using a combination of growth functions...

Paid Media

  • Omni-channel Campaigns

  • Single Channel Campaigns

  • Affiliate Development + Management

  • Pixel/Event Setup

  • Retargeting

  • Creator/Athlete Partnerships

  • Streaming Sponsorships

Creative

  • Performance Creatives

  • Organic Creatives

  • Content Repurposing

  • User Generated Content

  • Video Editing

  • Social Media Management

  • SEO Content Creation

  • Landing Page Optimization

Consulting

  • Content Strategy

  • Partnership Strategy

  • GTM Strategy

  • General Marketing Strategy

  • Full-funnel Audit

  • Social Media Audit

  • Ad Channel Audit

  • ICP/Persona Development

Channels

Meta

Google

Youtube

TikTok

LinkedIn

More

Why OmniSpark

The edge

cost center < profit center

Others

  • Single channel - running ads on one platform with the classic set and forget model.

  • Ad Managers' Limitations - The era of forced simplicity in ad setup demands more than just an ad manager.

  • Another Number - Agencies that aim to service a large number of clients simultaneously may compromise the depth of their involvement and the quality of their service.

  • Static - traditional models may employ static, set-and-forget strategies that lack the adaptability needed in today's dynamic digital landscape.

OmniSpark

  • Omni-channel - Our campaigns work together across channels maximizing reach and conversions.

  • Creative + Analytic Driven - we help brands stand out by placing the focus on creatives and analytics.

  • Collaborative + Adaptable - Operating in sync with the fast-paced, high-intensity world of startups, we limit our clientele to seven at a time, ensuring personalized, collaborative, and adaptable strategies for optimal growth.

  • Innovative - strategies that evolve with market trends and client needs, ensuring campaigns stay innovative and effective.

The trusted growth partner for pioneers

Over the past 3 months OmniSpark has really helped us reach that next stage. It almost feels like we have an in-house marketing team, we just don't have those headaches.

- Aaron

Founder of Healthcare Management SaaS

Really helped us scale our advertising campaigns. We've reached the point where they handle everything, all we have to do is approve the weekly plan. Easy to work with.

- Mike

Owner of Golf Supply Brand

blog image

Complete Guide to YouTube Advertising in 2024

January 30, 20243 min read

YouTube is the world's second most popular website, and it's also a powerful advertising platform. With over 2 billion monthly active users, YouTube offers businesses a unique opportunity to reach a massive audience. In this article, we'll cover everything you need to know about YouTube advertising, including stats, targeting options, ad formats, and budgeting.

The basics so you can start earning more with YouTube advertising.

Why Advertise on YouTube?

There are many reasons why you should consider advertising on YouTube.

Some headliners:

Reach a massive audience - With over 2 billion monthly active users, YouTube offers businesses the opportunity to reach a huge audience of potential customers.

Target your ideal audience - YouTube's targeting options allow you to target your ads to specific demographics, interests, and behaviors.

Create engaging ads: -Video is a highly engaging format, and YouTube ads can be very effective in capturing attention and driving results.

Track your results - YouTube provides detailed analytics so you can track the performance of your ads and see what's working and what's not.

Why it makes sense

YouTube reaches more 18-49 year olds than any cable network in the US. (Source: YouTube)

YouTube ads are watched for over 150 billion minutes per day. (Source: YouTube)

The average click-through rate (CTR) for YouTube ads is 0.9%, which is higher than the CTR for most other online advertising formats. (Source: WordStream)

In 2023, businesses spent over $28 billion on YouTube advertising. (Source: eMarketer)

Targeting Options

YouTube offers a variety of targeting options to help you reach your ideal audience. These options include:

Demographics: Age, gender, location, income, etc.

Interests: What people are interested in, such as sports, music, or gaming.

Behaviors: What people have done on YouTube, such as watching certain types of videos or searching for certain terms.

Keywords: Words and phrases that people are searching for on YouTube.

Topics: Specific topics that people are interested in, such as beauty, fashion, or food.

Placements: Where your ads will be shown, such as on specific channels or videos.

Ad Formats

YouTube offers a variety of ad formats to choose from, each with its own advantages and disadvantages. The most common ad formats include:

TrueView in-stream ads: These ads appear before, during, or after other videos. Viewers can skip the ad after 5 seconds.

TrueView discovery ads: These ads appear in search results and on the YouTube homepage. Viewers can click on the ad to watch the video.

Bumper ads: These are short, non-skippable ads that are up to 6 seconds long.

Sponsored cards: These are small cards that appear next to videos. Viewers can click on the card to learn more about the product or service being advertised.

Budgeting

How much you should spend on YouTube advertising depends on your goals and budget. However, it's important to set a realistic budget and track your results so you can see what's working and what's not.

Tips for Success

Here are a few tips for success with YouTube advertising:

Create high-quality ads: Your ads need to be engaging and relevant to your target audience.

Target your ads carefully: Use YouTube's targeting options to reach the right people.

Track your results: Use YouTube's analytics to track the performance of your ads and make adjustments as needed.

Experiment with different formats: Try different ad formats to see what works best for you.

Be patient: It takes time to see results from YouTube advertising. Don't give up if you don't see results immediately.

Bottom line
YouTube advertising is a great way for brands to get in front of the right people at the right time. Follow the tips above to get started and you'll be good to go. If you have any questions or would like the OmniSpark team to get the best ROAS with your YouTube investment, let us know at Omnispark.co.

I hope this blog post has been helpful. If you have any questions, please contact us at Omnispark.co

SaaS Content Marketing: Strategies and Insights
blog author image

Drew Nickles

Back to Blog
blog image

Complete Guide to YouTube Advertising in 2024

January 30, 20243 min read

YouTube is the world's second most popular website, and it's also a powerful advertising platform. With over 2 billion monthly active users, YouTube offers businesses a unique opportunity to reach a massive audience. In this article, we'll cover everything you need to know about YouTube advertising, including stats, targeting options, ad formats, and budgeting.

The basics so you can start earning more with YouTube advertising.

Why Advertise on YouTube?

There are many reasons why you should consider advertising on YouTube.

Some headliners:

Reach a massive audience - With over 2 billion monthly active users, YouTube offers businesses the opportunity to reach a huge audience of potential customers.

Target your ideal audience - YouTube's targeting options allow you to target your ads to specific demographics, interests, and behaviors.

Create engaging ads: -Video is a highly engaging format, and YouTube ads can be very effective in capturing attention and driving results.

Track your results - YouTube provides detailed analytics so you can track the performance of your ads and see what's working and what's not.

Why it makes sense

YouTube reaches more 18-49 year olds than any cable network in the US. (Source: YouTube)

YouTube ads are watched for over 150 billion minutes per day. (Source: YouTube)

The average click-through rate (CTR) for YouTube ads is 0.9%, which is higher than the CTR for most other online advertising formats. (Source: WordStream)

In 2023, businesses spent over $28 billion on YouTube advertising. (Source: eMarketer)

Targeting Options

YouTube offers a variety of targeting options to help you reach your ideal audience. These options include:

Demographics: Age, gender, location, income, etc.

Interests: What people are interested in, such as sports, music, or gaming.

Behaviors: What people have done on YouTube, such as watching certain types of videos or searching for certain terms.

Keywords: Words and phrases that people are searching for on YouTube.

Topics: Specific topics that people are interested in, such as beauty, fashion, or food.

Placements: Where your ads will be shown, such as on specific channels or videos.

Ad Formats

YouTube offers a variety of ad formats to choose from, each with its own advantages and disadvantages. The most common ad formats include:

TrueView in-stream ads: These ads appear before, during, or after other videos. Viewers can skip the ad after 5 seconds.

TrueView discovery ads: These ads appear in search results and on the YouTube homepage. Viewers can click on the ad to watch the video.

Bumper ads: These are short, non-skippable ads that are up to 6 seconds long.

Sponsored cards: These are small cards that appear next to videos. Viewers can click on the card to learn more about the product or service being advertised.

Budgeting

How much you should spend on YouTube advertising depends on your goals and budget. However, it's important to set a realistic budget and track your results so you can see what's working and what's not.

Tips for Success

Here are a few tips for success with YouTube advertising:

Create high-quality ads: Your ads need to be engaging and relevant to your target audience.

Target your ads carefully: Use YouTube's targeting options to reach the right people.

Track your results: Use YouTube's analytics to track the performance of your ads and make adjustments as needed.

Experiment with different formats: Try different ad formats to see what works best for you.

Be patient: It takes time to see results from YouTube advertising. Don't give up if you don't see results immediately.

Bottom line
YouTube advertising is a great way for brands to get in front of the right people at the right time. Follow the tips above to get started and you'll be good to go. If you have any questions or would like the OmniSpark team to get the best ROAS with your YouTube investment, let us know at Omnispark.co.

I hope this blog post has been helpful. If you have any questions, please contact us at Omnispark.co

SaaS Content Marketing: Strategies and Insights

Drew Nickles

Back to Blog

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